The idea of heartMAP originated in a graduate-level class at the Hasso Plattner Institute of Design at Stanford University. The class, called Entrepreneurial Design for Extreme Affordability, introduces students to the “d.school” method of empathizing with the user, rapid prototyping, and interactive development. Over six months, students learn to design products and services for the world’s poorest citizens, with a focus on regarding the poor as discerning consumers rather than passive recipients of charity.
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The original team consisted of Dhruv Kazi, Nimi Mastey, Kentaro Watari, and Allison Fink. Using the d.school method of rapid prototyping and extensive fieldwork, we identified the urgent need for safe and effective anticoagulation management in low-resource settings, and arrived upon potential scalable solutions. In addition to forging great ideas and lifelong friendships, Extreme introduced the founders to their first Indian partner – Narayana Health Hospitals in Bangalore and its founder Dr Devi Shetty, an award-winning pioneer of affordable healthcare.